This summer time goes down in historical past because the summer time of seltzer, with manufacturers like White Claw having fun with a massive jump in sales over the previous few months. Now Pabst Blue Ribbon and Pure Mild are getting in on the motion: Yesterday, the businesses each launched their very own exhausting seltzers. PBR debuted Stronger Seltzer, a lime-flavored spiked seltzer, and Natty launched Pure Mild Seltzer in “Catalina Lime Mixer” and “Aloha Seashores” flavors. In line with the model’s Instagram page, Pure Mild Seltzer hits cabinets later this month, however Stronger Seltzer is now on sale in choose markets throughout the U.S., Yahoo! and different retailers report.
PBR teased the brand new launch on Instagram over the weekend, and it follows the discharge of one other non-beer beverage, Exhausting Espresso, which PBR launched earlier this yr. At eight % ABV, Stronger Seltzer muscle tissues out common PBR (four.eight % ABV) and rival seltzers White Claw (5 % ABV) and Pure Mild Seltzer (6 % ABV) in alcohol content material—a stat that PBR performs up on its web site. The brand new drink is now obtainable in Texas, Arizona, California, and Montana, although it’s not clear what different markets PBR would possibly broaden to.
Pure Mild introduced its seltzer product on Twitter and Instagram on Monday. The Catalina Lime Mixer model is a cherry-lime taste, and Aloha Seashores is a mashup of mango and peach flavors. In line with VinePair, Natty’s seltzers ought to retail for about 20 % lower than its rivals’ choices. Once they go on sale, they’ll be obtainable in 12-packs, 24-packs, and as particular person 25-ounce cans.
However you may as well seize some Natty Seltzer totally free: The model is giving away 10 cases of the brand new drink to 100 fortunate sweepstakes winners throughout the U.S. Cheers to that.